You prospected, you prepared, you agonised over the copy – ‘Out of Office’ (OOO) replies are incredibly frustrating to many in outbound email because it means a missed opportunity. However, this is not true. OOO replies are a potential gold mine for lead generation and updating your contact database.
Trigger event selling allows you to get to your prospect at a point where they are most receptive to your solution, before they find your competition. It is the perfect opportunity to provide a solution when there is an actual need. This article takes you through what trigger event selling is, how it works, and what triggers to keep an eye out for.
As 2020 races to a close and 2021 moves ever closer, it is natural to reflect on this year’s progress and think about how to achieve next year’s goals. However, with the continued uncertainty, the idea of planning can seem daunting. In our blog article we highlight how to get the most out of Q4 whilst still setting yourself up to succeed in Q1 2021.
LinkedIn has become the leading and most powerful channel and platform for personal and business branding and awareness. Yet, many people don’t take time to optimize their LinkedIn profiles and pages. Here we take a look at how you too can take advantage of LinkedIn and grow your business
The cornerstones of success in sales rely heavily on targeting, data, deliverability and copy. These four elements are also the 4 links that strengthen your outbound chain. So how do you strengthen these elements? In this blog we focus on targeting your ideal customer and the importance this has on your outbound strategy.
Companies today are constantly looking for new ways to solve the sales challenges which they are faced with. In this article we shed some light on what the term sales enablement is, what it has to offer, and the tools that will help scale your business.
If you are reading this article and you are in business or in sales, the question which you are probably asking is “What will my sales strategy and outcome be like in 2021?” Better still, many of you must be asking, “what will my sales team look like in the next 4 months?”, never mind trying to get to 2021.
These days, LinkedIn is becoming the go-to place for prospecting leads and getting your message to the right people. So, when it comes to a smart outbound strategy, which is better – email or LinkedIn?
In a recent study, Growthonics analysed the work of a sales rep responding to 2,000 emails sent during a cold outreach campaign. Over a period of 1 month, we wanted to find out how much time was spent sending follow-up emails and managing the campaign, rather than bringing in the money. With this, we focused on positive and negative email responses and everything in between, and how the sales rep reacted toward it.
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