Originally a niche role used in a few SaaS companies, the Sales Development Representative (SDR) is now considered a key position in many businesses across multiple industries. They are known for doing the grunt work for more experienced salespeople to approach qualified prospects.
Growthonics looked to overhaul our paid search activity, with the primary focus on increasing the number of leads we were acquiring, while at the same time reducing the cost. Our work saw an 179% increase in lead conversion rates with a 30% decrease in cost per lead, all while increasing our lead quality.
Business growth heavily depends on a permanent acquisition of new customers. And you can achieve it by building a seamlessly working lead generation process. This guide will cover the basic components, strategies, techniques, tools and ways to improve your company’s lead gen.
What sort of data should your company be collecting? The answer to this varies depending on the nature of your business, but there are some common questions that all organisations can ask themselves before embarking on a data collection exercise.
Managing a sales team is difficult. Regardless of how many degrees, diplomas, or PhDs you may have, every salesperson is different, which makes every sales team different. And yet somehow, that is what makes managing a sales team so rewarding.
When handled correctly, OOO replies are the easiest way to update your contact database and also the perfect platform to leverage upon when closing deals with prospects.
Data cleaning or data cleansing is the process of updating or removing inaccurate, irrelevant, duplicate, or incorrectly formatted data to produce a high-quality database or dataset.
As a B2B industry leader, we’re proud of the fact that we’re one of the very few companies in the UK to offer Outsourced Fully-dedicated Sales Development Representative Teams as a service. As such, we’re determined to communicate this unique offering as widely and clearly as possible. Starting with our website!
Your Outbound Marketing strategy is only as strong as your weakest link. The outbound sales process traditionally involves making cold calls to prospects. However, this comes with its own set of disadvantages. This article will take you through a series of step-by-step videos guides to help you to strengthen the links in your outbound strategy. The first link in the outbound chain is targeting.
The average business professional today sends and receives 116 business emails every single day. Email marketing NEEDS to be strategic if it wants to stand out from the noise – so I have compiled a few simple B2B subject line strategies to help your outbound activity and get your emails opened.
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