When it comes to B2B lead generation, can we pinpoint what really works? Any Revenue Leader knows you must continue to test different strategies to reach your audience, grow your brand and ultimately close business. Let’s make sure we are on the same page with some key parts that need to be completed before you even look at your lead generation strategies.
To highlight the successful campaigns we deliver, Growthnonics has started reaching out to our clients to garner their feedback and reviews. Growthonics is delighted to announce in light of our efforts to provide value to our clients, we now routinely receive 5-star reviews on Clutch.
During the holiday season, most companies put lead generation activities on hold, but is a seasonal shut down the right approach?
In our latest blog article, we highlight how you can still generate new sales in December, whilst developing your sales pipeline for the New Year.
An end-of-year office Christmas party should be a chance for everyone to come together and celebrate the year. The admin of organising the event might be hard, but giving your employees something to look forward to, only brings about positive energy.
The discussion of MQL vs SQL is a common area of disagreement between marketing and sales; most people believe they are separate, but at Growthonics, we believe they both add value in the funnel. If marketing and sales can agree upon a seamless hands-off process, they can process more leads.
High quality leads and setting appointments are the lifeblood of any organisation; you need to constantly be upskilling your sales team to be able to get the best out of it. There are multiple methods that can be used to increase your appointment setting and new sales.
Without a steady pipeline of customers, businesses cannot survive. This is a known fact. While some enterprises may be fortunate enough to operate with a narrow and consistent client base, most companies must actively pursue new organisations who they believe will benefit from their services.
Data informs almost every decision we make in our personal and working lives, its importance reflected by the fact it’s become an enormous industry in its own right. At present data is the new oil as businesses strive to have the most validated and relevant data they can to maximise their sales campaigns ROI.
Whether you are a fast growing start-up or an established business, defining your target market has never been as important as it is now. With data eroding quicker than previous years, the challenge of enriching data and changing tact in your campaign approach has become more prevalent. In our latest blog Bazil Crowley discusses the best way to approach, nurture and engage with your prospects through your outbound campaigns.
Companies typically spend between 10 -15% of their revenue on marketing, and until 2020 when COVID-19 put the brakes on vast amounts of commercial activity, the amount being invested had been steadily increasing.
With referrals, email, pay-per-click, and outbound calling all being viable strategies for B2B organisations, what is actually the best one to use?
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