The average sales team spends only ⅓ of their working day talking to prospects. Seem wasteful? It is. If you run a business, or a sales team, increasing the effectiveness and efficiency of a sales team is always going to be your top priority. An inefficient sales team is a waste of your time and your money. It is a tough market out there, so optimising your sales team for peak performance is crucial. Evidence suggests that having a specialised outbound team can have a major impact on the efficiency of your sales team.
Research from StartUp Britain shows that there were 80 new companies started every hour in the UK alone last year. Why should your prospects work with you over someone else? How can you make your message stand out? In an overcrowded market, a business niche or USP is how you differentiate yourself from the competition, how you make your offering unique and appealing. You have to find a way to make what you are selling different in order to be noticed, your solution must be different.