In a recent study, Growthonics analysed the work of a sales rep responding to 2,000 emails sent during a cold outreach campaign. Over a period of 1 month, we wanted to find out how much time was spent sending follow-up emails and managing the campaign, rather than bringing in the money. With this, we focused on positive and negative email responses and everything in between, and how the sales rep reacted toward it.

In this new environment, many companies are reluctant to purchase. With budgets on hold, there’s very little a salesperson can do. So, what’s the solution?

Domain protection is a vital, but often overlooked aspect of email marketing. Without it, your emails risks being blocked or sent to a spam folder

GDPR and email marketing to deliver new business leads can seem daunting due to regulation changes. However, LinkedIn outreach can be more rewarding.

With new media channels, outreach techniques and hundreds of competitors all vying for consumers’ attention, all the time. Bombarding your prospects with sales calls and marketing information just isn’t enough to push for a conversion. If you want to increase your sales, you need to first identify who you are selling to. Every campaign and every pitch needs to start and finish with your prospect’s problems – and how you are solving them.