If you are reading this article and you are in business or in sales, the question which you are probably asking is “What will my sales strategy and outcome be like in 2021?” Better still, many of you must be asking, “what will my sales team look like in the next 4 months?”, never mind trying to get to 2021.
These days, LinkedIn is becoming the go-to place for prospecting leads and getting your message to the right people. So, when it comes to a smart outbound strategy, which is better – email or LinkedIn?
In a recent study, Growthonics analysed the work of a sales rep responding to 2,000 emails sent during a cold outreach campaign. Over a period of 1 month, we wanted to find out how much time was spent sending follow-up emails and managing the campaign, rather than bringing in the money. With this, we focused on positive and negative email responses and everything in between, and how the sales rep reacted toward it.
In this new environment, many companies are reluctant to purchase. With budgets on hold, there’s very little a salesperson can do. So, what’s the solution?
Domain protection is a vital, but often overlooked aspect of email marketing. Without it, your emails risks being blocked or sent to a spam folder
GDPR and email marketing to deliver new business leads can seem daunting due to regulation changes. However, LinkedIn outreach can be more rewarding.
Since the initial scramble to update privacy policies in 2018, talk of GDPR regulations has gone quiet. Every company that operates in the EU must comply, but this still leaves a big question mark over the heads of marketing managers and sales development representatives across the continent: how do you maintain an effective B2B email marketing strategy while respecting data privacy laws? In this article, we are offering clearer email guidance and sharing the do’s and don’ts of marketing emails across EU member states.
With new media channels, outreach techniques and hundreds of competitors all vying for consumers’ attention, all the time. Bombarding your prospects with sales calls and marketing information just isn’t enough to push for a conversion. If you want to increase your sales, you need to first identify who you are selling to. Every campaign and every pitch needs to start and finish with your prospect’s problems – and how you are solving them.
GDPR DOESN’T MEAN WE WILL STOPP CONTACTING BUSINESSES There has been a lot of scrutiny over how lead generation and email outreach companies such as ourselves will be able to continue as a business model post-GDPR. Contrary to mainstream media, GDPR compliant email marketing is still legal and is still […]
The average sales team spends only ⅓ of their working day actually talking to prospects. If you run a business, or a sales team, increasing the effectiveness and efficiency of a sales team is always going to be your top priority. An inefficient sales team is a waste of your time and your money. We’re going to run through why and how you should split your sales team to maximise efficiency and productivity, and how to further compartmentalise your team into 4 key roles.
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