our insights

Without a steady pipeline of customers, businesses cannot survive. This is a known fact. While some enterprises may be fortunate enough to operate with a narrow and consistent client base, most companies must actively pursue new organisations who they believe will benefit from their services.

Data informs almost every decision we make in our personal and working lives, its importance reflected by the fact it’s become an enormous industry in its own right. At present data is the new oil as businesses strive to have the most validated and relevant data they can to maximise their sales campaigns ROI.

Whether you are a fast growing start-up or an established business, defining your target market has never been as important as it is now. With data eroding quicker than previous years, the challenge of enriching data and changing tact in your campaign approach has become more prevalent. In our latest blog Bazil Crowley discusses the best way to approach, nurture and engage with your prospects through your outbound campaigns.

Companies typically spend between 10 -15% of their revenue on marketing, and until 2020 when COVID-19 put the brakes on vast amounts of commercial activity, the amount being invested had been steadily increasing.
With referrals, email, pay-per-click, and outbound calling all being viable strategies for B2B organisations, what is actually the best one to use?

The saying a bad workman always blames his tools is an oft cited one. It has stuck with us ever since it was first cited in French during the 13th century, but in today’s sales sphere, technology can be the difference between a successful or poorly executed outbound campaign. In our latest blog, George Allison looks at the different tools required and why they are essential to optimise an outbound sales campaign.

Establishing a successful sales development team is not simply a case of hiring a handful of gifted salespeople. Effective campaigns rely on specialist input at various stages, and different people with different skill sets are key to nailing each opportunity. In our latest blog, George Allison looks at why multi-tasking job functions can be more costly than cost-effective, and which job roles are key to optimising your outbound strategy.

Sending out thousands of messages is easy – the challenge lies in identifying the right channel for those messages, at the right time. In our latest blog Bazil Crowley looks at sales cadences; its setup and nurturing process, and the multi-channel approach that will always win more business.

Successful outbound sales campaigns rely on various components joining up in harmony and running like clockwork. From lead research through to execution, there are many steps which businesses need to consider, as detailed in the Growthonics’ white paper, How to Optimise your Outbound Strategy for Success. In our latest blog we look at A/B testing and the part this can play in optimising your outbound campaign.

The statement of “Omnichannel is vital to the success of sales and marketing” is increasingly common, with multi-touch approaches today considered the best practice. But is that actually true? In our latest blog, Bazil Crowley looks at the individual channels within an outbound strategy and highlights the unique advantages and disadvantages of utilising them.

The transition period is over. We’re now one month into Brexit and many companies have been asking themselves what the consequences will be for their business, their clients and other companies throughout the UK.

In our latest blog article we highlight what we know so far and whats to come.

There is always going to be room for improvement when it comes to outbound campaign strategy.
As offerings change and opportunities develop, it is important to reassess your outbound campaign strategy and make sure that you are still on the right track. In our latest blog, we identify the 6 key questions to ask yourself when evaluating your strategy.

An estimated 80% of B2B leads come from LinkedIn. LinkedIn lead generation is critical in a modern B2B strategy: to source leads, connect with prospects and nurture customers. However, getting the most out of the platform can be hard – which is why I have summarised these 4 easy steps to help you get started.