Since the initial scramble to update privacy policies in 2018, talk of GDPR regulations has gone quiet. Every company that operates in the EU must comply, but this still leaves a big question mark over the heads of marketing managers and sales development representatives across the continent: how do you maintain an effective B2B email marketing strategy while respecting data privacy laws? In this article, we are offering clearer email guidance and sharing the do’s and don’ts of marketing emails across EU member states.
With new media channels, outreach techniques and hundreds of competitors all vying for consumers’ attention, all the time. Bombarding your prospects with sales calls and marketing information just isn’t enough to push for a conversion. If you want to increase your sales, you need to first identify who you are selling to. Every campaign and every pitch needs to start and finish with your prospect’s problems – and how you are solving them.
GDPR DOESN’T MEAN WE WILL STOPP CONTACTING BUSINESSES There has been a lot of scrutiny over how lead generation and email outreach companies such as ourselves will be able to continue as a business model post-GDPR. Contrary to mainstream media, GDPR compliant email marketing is still legal and is still […]
The average sales team spends only ⅓ of their working day actually talking to prospects. If you run a business, or a sales team, increasing the effectiveness and efficiency of a sales team is always going to be your top priority. An inefficient sales team is a waste of your time and your money. We’re going to run through why and how you should split your sales team to maximise efficiency and productivity, and how to further compartmentalise your team into 4 key roles.
5 CRITICAL STEPS TO SENDINGGDPR-COMPLIANT B2B EMAILS Contrary to popular belief, it is still legal and effective to send businesses sales emails now the GDPR is enforceable. This article dispels the myths around cold emailing under the new regulations and gives you some simple, actionable tips to ensure your B2B […]
OUTBOUND OUTREACH WITHINBOUND MARKETINGFOR MORE SALES Both outbound and inbound marketing and sales methodologies ultimately share the same goal: conversions. The inbound and outbound trajectories – attracting prospects, nurturing leads and closing clients – share a lot in common. Inbound and outbound can support each other throughout the buyer’s journey, […]
WHY YOU NEED A SPECIALISED OUTBOUND TEAM In the B2B world, it can sometimes seem impossible to separate lead generation and sales, as many sales teams are expected not only to close the sale, but to find their own leads too, and in some cases even manage accounts. In […]
OUTbound is where you send a message OUT to your prospects. This could include email outreach, telemarketing, banner advertising etc. INbound is where, by producing informative and engaging content, prospects come IN to your site or mailing list of their own volition. This could be through your blog, to download an ebook, signing up for a newsletter or webinar etc. This article covers four of the ways Outbound can be used to make Inbound more effective.
There are hundreds of articles online proclaiming ‘Outbound is dead’ or that ‘Inbound is a fad’, each tearing the other methodology apart. However, there are pros and cons to both methodologies, and this article aims to give both an honest appraisal so that you can make the right choice for your market and business objectives.
CRM MAINTENANCE 101:HOW DIRTY IS YOUR DATA? CRM Maintenance is becoming ever more important. If you don’t actively cleanse and update your data 70% of your database could be inaccurate after just one year. Sound too high? In 2016, the UK saw a record high in business formation; 650,000 new businesses were started last […]
